Mission Statement

The purpose of the Michigan Beef Industry Commission is to build the demand for beef and veal products, in order to increase the opportunity for all segments of the industry to earn an adequate return on investment.

Function Areas

The Promotion area consists of advertising and retail and foodservice promotions and educational programs. In addition, the MBIC sponsors special promotional events.

The Consumer Information/Education function focuses on programs developed for thought leaders. This includes physicians, nurses, dietitians, nutritionists, educators, and media.

Industry Information is primarily the public relations area for the industry. Attention and resources have been focused on issues such as food safety, nutrition, animal welfare and the environment.

The Research function is best accomplished by combining the limited research dollars with other states in order to have a more effective program.

The Michigan Beef Industry Commission, the Beef Promotion and Research Board and the National Cattlemen's Beef Association, are all working together in a coordinated state/national effort to promote beef and veal products in order to hold market share and increase the demand for beef and veal so that producers receive a fair return on their investment.