Mission Statement
The Michigan Beef Industry Commission builds consumer demand for beef by growing consumer trust and promoting beef’s value.
Function Areas
The Promotion area consists of advertising, retail, food service promotions, and educational programs. Additionally, MBIC sponsors special promotional events.
The Consumer Information/Education function focuses on programs developed for thought leaders. This includes physicians, nurses, dietitians, nutritionists, educators, and media.
The Industry Information is primarily the public relations area for the industry. Attention and resources have been focused on issues such as food safety, nutrition, animal welfare and the environment.
The Research function is best accomplished by combining the limited research dollars with other states in order to have a more effective program.
The Michigan Beef Industry Commission, the Beef Promotion and Research Board and the National Cattlemen's Beef Association, are all working together in a coordinated state/national effort to promote beef and veal products in order to hold market share and increase the demand for beef and veal.
Board of Directors
The board of directors are appointed by the Governor and serve the industry through guiding the state checkoff organization.
Staff
The staff of MBIC handle the daily tasks with compliance while organizing programs outlined by the board.
Upcoming events
Keep an eye on the calendar for ways that you can be involved in upcoming promotional events and more.
Michigan Beef Industry Commission
2145 University Park Drive, Suite 300
Okemos, MI 48864
(517) 347-0911
2022 Annual Report
Take a look at some of the successful beef checkoff programs that were conducted during fiscal year 2022 by the Michigan Beef Industry Commission and the Federation of State Beef Councils.