The Michigan Beef Industry Commission staff is focused on building demand for beef by growing consumer trust and promoting beef’s value. We are proud to work on behalf of Michigan’s beef farmers and ranchers.
George is responsible for administering the beef checkoff program and directing all activities of the MBIC, including planning, budgeting, staff and program oversight. He serves as a spokesperson for the beef industry and maintains industry relations with media and producer groups. In his free time, you will usually find George enjoying the outdoors or working at his family farm in Northeastern Michigan.