The Michigan Beef Industry Commission builds consumer demand for beef by growing consumer trust and promoting beef's value. Learn more about how your Beef Checkoff dollars are being invested in programs that keep beef top of mind for consumers in Michigan, across the U.S. and around the world.
Beef Quality Assurance (BQA) is a nationally coordinated and state implemented program that is funded through the beef checkoff. BQA guidelines are designed to make certain all beef consumers can take pride in what they purchase – and can trust and have confidence in the entire beef industry.
The Beef Checkoff program is a national marketing and research program designed to increase the demand for beef at home and abroad. This can be accomplished through initiatives such as consumer advertising, marketing partnerships, public relations, education, research and new-product development